060 – Smart Zip: The Dark Arts of Data Analytics

This week, we bring you an interview with Aaron Moore of Smart Zip.  Karen recently became a client of Aaron’s because they do some pretty impressive things with applying data analytics and applying it to real estate.

There are many companies who make it their business to know things about you based solely on your purchasing patterns.  Armed with this information, they can predict what you will do in the future.  Aaron tells a story in this episode about a very angry father whose 14 year old daughter started getting maternity ads mailed to her from Target and why she ended up on their list of expectant mothers.

 

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