In today’s episode we interview Mike Michalowicz, author of 4 different business books. We had no intention of turning our conversation into a Commandment, but Mike shared so many great insights that we had to do it. Mike is the author of Surge, Profit First, The Pumpkin Plan and the Toilet Paper Entrepreneur. He is also a popular keynote speaker and successful podcaster.
Mike built and sold two multi-million dollar companies by his 35th birthday. Confident that he’d discovered the secrets to success, he became an angel investor… and proceeded to lose his entire fortune. Now building his third multi-million dollar company based on the thesis of Profit First, Mike shares his insights with us on the program.
Although Mike shared a lot of insights and fascinating stories in and about his books, we thought his advice from The Pumpkin Plan was spot on for real estate agents. In order to get noticed, you have to be different! You shouldn’t expect to gain the attention from the marketplace by being exactly like every other real estate agent out there, you have to be different in order to get noticed.
Think about it – the human brain has been conditioned over millions of years to notice things that are out of the ordinary. If you’re watching a freeway with car after car whizzing by, you’ll get bored pretty quickly. Wouldn’t a person riding a giraffe down the freeway immediately grab and hold your attention? Of course it would!
Remember though, being different doesn’t guarantee success, it only guarantees that you’ll get attention. What you do with that attention depends on you!
At the end of the episode, Mike fills us in on his hit book, Profit First, and talks about the critical takeaways from that book that can be applied to every real estate agent out there. If you’re struggling in your business, whether it’s in real estate or any other business, give this episode a listen, you won’t be disappointed!
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