004: Agent Commandment 4 – Thou shalt not practice “Bait and Switch” marketing

“Bait and Switch” marketing has a well-deserved negative connotation to it.  As customers, we expect the businesses with whom we interact to be honest in their marketing messages.  In many places, it is illegal to promise one thing and then deliver another.  In the real estate industry, it is unfortunately very common.

In this episode, Kevin and Gil discuss how to identify some of the most common bait and switch practices, and provide advice on how to avoid getting caught by the bait.

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